Mark Randel started his own architectural practice after working with David Chipperfield Architects as a partner and design director for 23 years. The purpose of the branding and website is to manifest his understanding of architecture.

My role: BRANDING, UI

CASE STUDY

A reduced and calm visual identity

Mark Randel’s architectural approach focusses on the essential elements of each project and working with a limited but exceptional palette of materials. His buildings are linked by an unerringly calm and effortless appearance.

Reflecting his approach we designed a minimalistic but refined branding, working with high quality materials throughout all applications.

Communicating an impressive career with humility

For the newly founded studio’s website we rethought how an architectural practice's website works. While Mark Randel has an (incredibly) long list of projects he didn’t want to focus on them with the website because he wanted to clearly differentiate from his time at David Chipperfield.

The new website shifts the focus from his past experience to his architectural outlook.

Refined print applications helping to win new business

After the initial design and branding work the focus shifted to a concept for presentation booklets to help the studio win its first major project. Following this we started working on a studio publication which will be released later in 2020, aiming to drive new business.

An ongoing partnership to further elevate the business

Following the success of the initial projects the relationship with Mark Randel developed into an ongoing partnership to continue building the business together.

Agency: PIZZA PIZZA
Photography: CONSTANTIN MIRBACH